LBF Market Focus Poland: Professional Programme

09.03.2017
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  • photo by Elżbieta Piekacz

LBF MARKET FOCUS POLAND 2017
Professional Programme

Tuesday, March 14th


10:00-11:00
POLISH BOOK MARKET – OVERVIEW OF THE PUBLISHING AND DISTRIBUTION LANDSCAPE: MAIN TRENDS AND PERSPECTIVES OF DEVELOPMENT
National Hall Gallery, Apex Room
Włodzimierz Albin and Sonia Draga

The Polish book market will be measured and broken down into categories and sub-categories, including distribution channels and methods, as well as capital concentration. The speakers will present a general picture of the reading market, profiles of various types of readers, their number, how often they read books, and how they “consume” them.

10:00-11:00
LOOK! POLISH PICTUREBOOK!
Children’s Hub
Małgorzata Cackowska

Look! Polish Picturebook! is the publication which presents for the very first time an extensive selection of Polish picturebooks from 1960s until today. Authors of the volume, Małgorzata Cackowska, Anita Wincencjusz-Patyna and Grażka Lange, university scholars and members of IBBY Polish Section, show the major achievements of Polish book artist and offer an analysis of the continuity of traditions and changes in the contemporary Polish picturebook design.

11:30-12:30
DIGITAL POLAND: NEW TRENDS IN PUBLISHING FROM THE WITCHERS HOMELAND
Cross Media Theatre
Marcin Skrabka

Recently, top publishing players have recognised the potential of Polish software companies. Our inborn creativity and devotion to new technologies help us set trends in the industry. Pearson acquired ioki.pl to develop MyLab & Mastering, Amazon’s text-to-speech software comes from Ivona Software. With the BETT-awarded ‘Olive Green’ interactive ELT course (SuperMemo) or the ‘Witcher’ video game based on Andrzej Sapkowski’s fantasy novel, we are conquering the world. Want to know more? Join us to discover Polish digital publishing innovations that serve millions of users worldwide.

11:30-12:30
LICENSING BOOKS TO AND FROM POLAND – AN OVERVIEW OF THE POLISH MARKET
National Hall Gallery, Apex Room
Kamila Kanafa and Sandra Sawicka

The panelists will discuss licensing books to and from Poland. The seminar is aimed at those interested in selling their books to Poland and those wanting to explore the exciting world of Polish literature; where to find potential authors, which publishers to approach, how to obtain translation grants and more.

Wednesday, March 15th

10:00-11:00
HOW DO WE PROMOTE AUTHORS AND BOOKS IN POLAND?
National Hall Gallery, Apex Room
Piotr Dobrołęcki and Szymon Kloska

Book promotion in Poland has a few distinctive features that are useful in communication between the author and publisher and the reader. Please come to find out about the biggest Polish book fairs, the most significant literary festivals (Conrad Festival, Milosz Festival, Big Book Festival, Literary Sopot and so on) and the best solution in book marketing.

11:30-12:30
CHILDREN’S BOOK AND EDUCATIONAL LEARNING RESOURCES SUPPORTED WITH TECHNOLOGY: EXPERIENCE FROM POLAND
National Hall Gallery, Apex Room
Maria Deskur and Krzysztof Biedalak

A presentation of the Polish children’s book market today with a brief look into the high quality books creative hubs, numbers showing the scale of this segment on the market and it’s trends.

SuperMemo World, one of the most renowned providers of digital education solutions globally, will present a learning tool allowing students to memorize thousands of facts and rules with almost 100% retention – SuperMemo.com.

13:00-14:00
FAIL COMPILATION 2017: A FEW EASY STEPS TO MAKE A LOUSY BOOK
Children’s Hub
Aleksandra Mizielińska & Daniel Mizieliński

A few easy steps to make a lousy book - a short talk about grave mistakes that both authors and publishers are guilty of.

15:30-16:30
IS ILLUSTRATION FOR CHILDREN A DIFFERENT KIND OF ILLUSTRATION?
Children’s Hub
Marta Ignerska and Magdalena Kłos-Podsiadło


March 16th, 2017

13:00-14:00
PRINTING HOUSES FROM POLAND
Business Stream, Olympia Room
Jacek Hamerliński
Followed by presentations from the printing houses: Ozgraf, BZGraf, Totem, Zapolex, Skleniarz

Polish printing industry has undergone major changes in the recent years, absorbing a significant amount of grants and investments to serve customers from many countries. Books, both traditional and innovative (in form and/or function), remain an important product for printers, who use their creativity and available resources to satisfy even the most demanding customer. A brief overview of the Polish book printing industry and its potential will be presented by the Research & Development Institute for the Graphic Arts, as an introduction to printers' panel speeches.

Research & Development Institute for the Graphic Arts (COBRPP) is an unique scientific institution devoted to supporting Polish printers with materials and technologies as well as technical expertise and innovation.